It is challenging to predict which trends will be health trends in 2024, but based on previous patterns and increased interest in health, well-being, and fitness, we can speculate on some health trends outlined below:
Mental health and support
In today’s society, mental health issues are continuously increasing, attributed to various factors. The entire Nordic region is generally highly affected, but Sweden is one of the countries where the proportion of young people experiencing mental health issues is rising the most. Consequently, there has been an increasing focus on mental health as awareness around it has grown. In order to perform well in the workplace, having good health and well-being is essential. There are various programs that employers and healthcare providers can implement for mental health. For instance, at Puls Solutions, we have a close collaboration with Feelgood, which serves as our extended arm.
AI in healthcare
Artificial intelligence, commonly known as AI, is a machine intelligence with the ability to perceive its surroundings, facilitating and enabling technical systems. AI processes the perceived information and then solves the problem. AI is continually evolving and has become a digital tool that aids in various contexts. The use of AI is expected to increasingly support diagnostics, drug discovery, and personalized treatment plans. This can lead to more successful and efficient healthcare interventions.
Exercise technology
It has become increasingly trendy for individuals to use exercise monitors/heart rate monitors and smartwatches to feel inspired and motivated. Similar wearable devices for health monitoring and motivation for physical activity are also expected to continue being a trend in the future.
Wellness tourism
It is sustainable tourism, taking into account environmental, economic, and social considerations, as well as health (physical, mental, and internal). Well-being tourism focuses on a holistic perspective concerning long-term sustainability, circularity, nature, harmony, and sustainable societal development. In this context, travel is combined with activities that promote health and well-being. This could involve increased interest in experiences and destinations, such as spa facilities, or other journeys that specifically prioritize well-being.
Stronger together
There is a continued growing need for human interaction and increased physical meetings in the workplace. This may be attributed to the array of services provided by AI as well as the years during the pandemic. Many spent a significant part of their daily lives at home rather than in their workplace or at the gym. Now that there is the opportunity to freely meet again, the trend of social engagement has risen, highlighting the clear impact of togetherness.
